Art Press Centre

  • Exclusive ARTE Generali app now available with unique features
  • ARTE Generali supports small galleries, museums and art dealers as well as young artists coping with the Corona crisis


Munich (Germany), May 15, 2020 – ARTE Generali today unveiled its new, exclusive app, which offers art collectors unique features such as remote evaluation of artworks. In addition, ARTE Generali has decided to set up a program to support small galleries, museums and art dealers as well as young artists who are particularly affected by the Corona crisis.

“Collectors are increasingly demanding that the processes in art insurance are made simple, fast and intelligent by digital tools”, said Jean Gazançon, CEO of ARTE Generali. “The demand for digitization in the art world is being driven further by the Corona crisis. ARTE Generali has therefore developed a digital platform that meets this demand and simplifies the lives of distributors and customers. This way, ARTE Generali proves that art insurance can be innovative.”

The new ARTE Generali app

ARTE Generali’s digital ecosystem is enhanced by the exclusive ARTE Generali app, which offers collectors a comprehensive range of art-related services, such as:

  • Remote evaluation – offering art collectors the opportunity to obtain evaluation of their art pieces from a certified expert with no in-person visit. The evaluation is performed by submitting pictures of the art piece and additional available information and documentation. Upon evaluation, the art collector obtains a digital unalterable certificate associated with the art piece.
  • MyCollection – offering customers a tool to manage a virtual collection whereby their artworks are placed, including photos, information and available digital documents such as the certificate.


In the coming months, additional functions will be integrated into the ARTE Generali app:

  • MyConcierge – providing digital, remote assistance to identify and connect with experts for appraisal, transport, storage, cleaning and restoration of art collections and artworks.
  • MyClaim – enabling digital claim filing process.
  • MyGallery – a virtual private space to showcase art pieces, accessible by third parties upon the art collector’s invitation.


Through the app, art collectors will also be able to join an art community of art lovers and experts who share the same passion for art and approach to preserving art objects. App users will receive exclusive news about current trends in the art market and invitations to exclusive digital and physical art events.

The ARTE Generali app can be used on any smart device, meets the strictest data security standards and is powered by Blockchain technology for additional verifiability and security. The app is available in all well-known app stores; certain functions are currently only available to German customers. For further details, please visit

ARTE Generali supports art institutions coping with the Corona crisis

ARTE Generali aims to award the best projects that contribute to the digitization of the art world, and to support their implementation. The projects should aim to enable society to access and enjoy art, even when physical visits are prohibited or discouraged. “Our purpose is to foster the sharing of art and creativity as values for society. In the same vein, we want to support small galleries, museums and art dealers as well as young artists in their efforts to adopt digital ways for the whole community to enjoy art – despite Corona. We will provide concrete help by making our network of partners, including digital start-ups, available to the best projects”, said Jean Gazançon.

The initiative is part of the emergency fund of Generali Deutschland of €30 million announced on April 3, 2020. Further details about this initiative and its implementation will be announced in the coming weeks.



ARTE Generali aims to become a life-time partner to art collectors globally, offering unmatched innovative, personalized solutions and services. ARTE Generali insures art pieces, jewelry and other valuable belongings. ARTE Generali’s offer is available to individuals in Germany and United Arab Emirates and soon it will extend to corporate customers and cultural institutions as well as to additional markets including France, Italy, Austria, Switzerland, Spain and Hong Kong.

ARTE Generali leverages the Generali Group’s undisputed leadership in terms of technical insurance performance as well as its unique art and cultural heritage, developed since its foundation in 1831. Today, such heritage is displayed in Group’s initiatives such as “Valore Cultura” in Italy, the “Radici del Presente” permanent exhibition in the company’s offices in Rome and Generali Deutschland’s support to some of the most successful art exhibitions in Germany. The numerous historical, iconic properties that constitute part of Generali’s global real estate portfolio, such as the Procuratie Vecchie in Saint Mark’s square in Venice, currently under renovation, form part of such heritage as well.

  1. Login Display ARTE Generali App

    Login Display ARTE Generali App

  2. Main Menu ARTE Generali App

    Main Menu ARTE Generali App

  3. My collection (One of the features)

    My collection (One of the features)

  • ARTE Generali digitizes art insurance and supports the art world in recovering from the Corona crisis

    ARTE Generali digitizes art insurance and supports the art world in recovering from the Corona crisis

  • Arte Generali offers a comprehensive package of prevention, protection and insurance solutions for art collectors combined with comprehensive services and state-of-the-art technology
  • Arte Generali has its headquarters in Munich and from here coordinates the worldwide activities
  • Promotion of the DesignBuild project in the Pinakothek der Moderne


Munich - Generali Deutschland is presenting "Arte Generali", an innovative global business unit positioning itself as an insurance partner for art collectors, at the Pinakothek der Moderne. The new global unit is headquartered in Munich with reporting line to Giovanni Liverani, Chief Executive Officer of Generali Deutschland AG and global promoter of Arte Generali. Munich is the central hub for all local underwriting and claims management teams.

The new global art insurer will offer innovative and modular solutions for private clients from the end of 2019:

  • International high-performance art insurance
  • "Arte Concierge Service" with unique art-specific services such as packaging, transport, storage and restoration by premium cooperation partners
  • Exclusive web app with online rating service and virtual private gallery, combined with the highest security standards

In addition to art insurance (minimum insurance sum: 500,000 euros), the company offers as an option insurance cover for all household values (household contents, jewellery and other valuable items) as well as homeowner protection for real estate in Europe.

Giovanni Liverani, Chief Executive Officer of Generali Deutschland AG, said: "Arte Generali will complement Generali's product range in all countries and will offer innovative solutions and services in order to meet the highest expectations while at the same time opening up a growing market. In addition, Arte Generali reflects Generali's expertise, heritage and DNA by building on the Group's leadership in engineering insurance and its tradition as a patron of the arts and culture can build up. I am very pleased that with Jean Gazançon we have been able to win a proven art and insurance expert as CEO of Arte Generali".

Jean Gazançon (50) is a graduate of Sciences Po (Institut d'études politiques de Paris) and brings extensive international experience from Europe, Japan and Latin America in the fields of art, art insurance and asset management.

Jean Gazançon, CEO of Arte Generali, emphasizes: "Arte Generali offers not only comprehensive insurance cover for art objects but also unique technological innovations. With our Arte Concierge Service and our exclusive Web App including a virtual museum and photo ratings of art objects and valuables, art lovers and collectors receive optimum protection for their art objects and at the same time become members of an exclusive Arte Community".

Members of the Arte Community have numerous opportunities to participate exclusively in vernissages and exhibitions, to network with other collectors and to discover interesting new artists. In this context Arte Generali has also entered into a cooperation with the DesignBuild project at the Pinakothek der Moderne in Munich.


An important project supported by Arte Generali in cooperation with PIN. Freunde der Pinakothek der Moderne e.V., is the initiative "Experience in Action - DesignBuild in Architecture Education". From March 19 to June 14, 2020, the DesignBuild teaching method will be on display in a separate exhibition at the Pinakothek der Moderne, which will also show past experiences from around the world. For the duration of the exhibition, students of the TU Munich will construct a temporary building next to the museum, which will remain standing for several years from summer 2020. Arte Generali will be a partner of the project until the end of 2020. This structure will be an experimental space for art and architecture and will house workshops for children, students and adults, discussion groups, exhibitions and other events.

Prof. Dr. Andres Lepik, curator of the exhibition and director of the Architekturmuseum der TU München, says: "I am very pleased that Arte Generali supports our project, which combines the dimension of learning with its social role. DesignBuild offers students the opportunity to plan concrete projects and build them up in an interdisciplinary way, taking on the role not only of architects but also of project developers and social activists. I believe that the purpose of DesignBuild is the same as that of Arte Generali, as both try to achieve positive social impact through art in any of its forms".

Generali, the biggest primary insurer in Europe, promotes the preservation of cultural assets and has made it its business to look beyond its own horizons in order to assume sustainable responsibility for the future of society: In Germany last year Generali organized the magnificent exhibition "Florence and its painters. From Giotto to Leonardo da Vinci" in the Alte Pinakothek. Currently, Generali is the main sponsor of the special exhibition "Tiepolo - The Best Painter in Venice", which can be visited at the Staatsgalerie Stuttgart until 2 February 2020.


Arte Generali's goal is to become a lifetime partner for art collectors worldwide, offering comprehensive innovative, tailor-made solutions and services. Arte Generali insures art objects, jewellery and other valuable items and offers assistance services for restoration, transport and storage. In addition, Arte Generali offers innovative digital tools which, among other things, enable customers to obtain online evaluations and to place their works of art in a virtual private gallery. This ensures maximum digital protection tested by Blockchain. The Arte Generali service will be available to private individuals in Germany from the end of 2019.



Generali in Germany has a premium income of about euro 14 bn and about

10 million customers, the second-largest primary insurance group in the German market. The German part of Generali includes Generali Deutschland Versicherung, AachenMünchener Lebensversicherung, CosmosDirekt, Dialog, Central Krankenversicherung, Advocard Rechtsschutzversicherung and Deutsche Bausparkasse Badenia.

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  • 12.11.2019 - "Arte Generali", das neue Versicherungsangebot für Kunstsammler

    12.11.2019 - "Arte Generali", das neue Versicherungsangebot für Kunstsammler

  • Arte Generali is a suite of prevention, protection and insurance solutions for art collectors, integrated with unmatched services and cutting-edge technology
  • Testimonial for the new venture’s launch campaign - conceived, designed and photographed by Oliviero Toscani - is world-renown artist Maurizio Cattelan
  • Arte Generali aims to become a top-three player in its segment in the next five years
  • Arte Generali is one of the important steps in the execution of Generali 2021

Milan – Generali presented today Arte Generali, an innovative global business unit that positions itself as an insurance partner to art collectors. Arte Generali was first announced in occasion of the Group’s Investor Day in November 2018. Arte Generali offers innovative and personalized solutions that go beyond insurance coverage for art pieces, jewelry and other valuable belongings and include assistance in the form of, for example, restoration, transport and storage, as well as digital tools that make use of the latest technology.

The new global unit is headquartered in Munich, Germany, and reports to Giovanni Liverani, CEO of Generali Deutschland and global sponsor of Arte Generali. The central hub supports local underwriting and claims management teams empowered by unmatched services and cutting-edge technology.

Arte Generali is inspired by the Group’s aim to expand its value proposition to customers - as part of its “profitable growth” strategic pillar - by entering the art insurance segment. Generali expects that the global art value will increase by more than 20% from 2017 to 2022 and that the art insurance revenues world-wide will rise by 6% yearly on average over the same period
to reach $2.3 billion. Arte Generali aspires to become a top-three player in the global art insurance segment in five years.

Philippe Donnet, Generali Group CEO, said: “I am very glad to announce the launch of Arte Generali, a milestone in the execution of Generali 2021. With Arte Generali, we start a new chapter in Generali’s history within the insurance industry. Furthermore, Arte Generali resonates strongly with Generali’s expertise, legacy and DNA as it can build on the Group’s
leadership in terms of technical insurance performance and on its tradition as a patron to the arts and the culture.

Giovanni Liverani, CEO of Generali Deutschland and member of the Group Management Committee, said: “Arte Generali will complement Generali’s offering across all geographies and provide innovative solutions and service to meet the highest expectations while tapping into a growing market. I am very glad for the support of two world-class artists like Oliviero
Toscani and Maurizio Cattelan as testimonials of this venture.

Jean Gazançon has been appointed Arte Generali’s CEO. A graduate of Sciences Po, Jean brings extensive international experience developed in Europe, Japan and Latin America in the fields of art, art insurance and wealth management.


Arte Generali’s image was created and developed by the world-famous photographer Oliviero
Toscani in collaboration with Maurizio Cattelan, one of the most popular and iconic
contemporary artists worldwide.

Oliviero Toscani said: “It was with great pleasure that I joined again the Generali Group and
face this exciting challenge with Arte Generali’s team of passionate and competent leaders, with
whom I feel strongly in sync. Generali is one of the most trusted names in the insurance industry
in Europe and across the world – a name that reminds me of Italy, tradition, history, culture and
art. Arte Generali’s image aims to reinforce these perceptions while leaving a meaningful
memory in the viewers’ eyes and brains.

Maurizio Cattelan said: “Arte Generali’s brand campaign juxtaposes the risk run by art
collectors of their art pieces being stolen with the metaphorical act of stealing that every artist
commits. My whole career has been based on the non-existence of originality – in other words,
the ability to invent by adding to something that has been invented already, or the ability to elicit
unexpected emotions by triggering emotions that one felt already before.

  • 12.11.2019 - “Arte Generali”, the new insurance offer dedicated to art collectors

    12.11.2019 - “Arte Generali”, the new insurance offer dedicated to art collectors