• Generali introduces in Italy a complete coverage to ensure artworks against all risks, provide assistance and concierge services and simplify art insurance through digital tools

• ARTE Generali, the global business unit specialized in art insurance, starts its operations in Italy led by Italo Carli, offering clients its competence and network of experts

• Generali strengthens its role as partner of the Italian art ecosystem, as proved by the initiative “Valore Cultura” since 2016

Generali Italia and ARTE Generali announce the launch in Italy of unique insurance solutions dedicated to the protection of artworks. This way, Generali complements its portfolio through an offer with no peers in the market and no precedent in the history of the Group in Italy.

Jean Gazançon, CEO of ARTE Generali: “We are happy to offer Generali Italia and Italian clients our expertise, with the aim of creating a unique insurance solution thanks to the combination of insurance technical excellence, assistance and advisory services, and innovation. The launch in Italy is a historic moment for ARTE Generali, one year after the start of our business. Italy is not only Generali Group’s largest market, but also the world’s cradle of art, culture and creativity. Against this backdrop, by means of our solutions, we pursue the purpose of fostering the sharing of art as a value for society.”

Generali Italia & ARTE Generali’s offer is currently available to private collectors and exhibitions. The launch of specific solutions for artistic and cultural institutions (museums, foundations and corporate collections) is foreseen for the first months of 2021.

The first solution developed by Generali Italia and ARTE Generali jointly, available to private collectors through Group’s agents, is called “ARTE Generali Private.” This solution offers an all-risk coverage for art collections, plus assistance and concierge services including protection, conservation (restoration, transportation and storage), evaluation and value enhancement. The client can, optionally and depending on his or her needs, add additional “modules” to extend the coverage to include the collection’s surroundings (for example, the household’s content and structure, jewelry owned by the client, third-party liability). ARTE Generali Private’s subscribers can also access, through the ARTE Generali app and with full data security, additional digital services such as the remote evaluation.

Italo Carli has been nominated Head of ARTE Generali Italia. Prior to joining Generali, Italo was Managing Director of a leading player in the art insurance sector in Italy. Italo graduated in electronics engineering from the Politecnico di Milano, he is a member of the Academy of the Italian Family Office Association, and he is a regular speaker at seminars on art protection and art service innovation (“artech”).

Generali’s commitment to art is proved by Valore Cultura, the initiative started in 2016 by Generali Italia to support art and culture in Italy. In 5 years, Valore Cultura promoted 130 activities (exhibitions, theatrical shows, laboratories for young students, etc.) with a total of 5 million visitors and 50,000 students involved.

• Galerie max goelitz, Schläger VR – Galerie TWOART and Office Impart received the 2020 “Digital Leaders in Art Awards”
• The winners were announced today at a virtual Gala with ART COLOGNE

Munich, November 19, 2020 – The 2020 DLAA initiative ended today with a virtual Prize Gala organized by ARTE Generali in cooperation with ART COLOGNE. As a result of the online public voting, three German galleries were proclaimed winners and will receive a €15,000 grant each for the implementation of their innovative projects aimed at digitizing the art experience.

Jean Gazançon, CEO of ARTE Generali commented: “I congratulate heartily this year’s Digital Leaders in Art! We conceived DLAA with the aims of supporting small galleries in their journey towards digitization and fulfilling ARTE Generali’s purpose to foster the sharing of art as a value for society. The pandemic made our aims even more urgent and I am extremely pleased with the concrete help we could provide through the first edition of our initiative. The quality and creativity of the entries and the success of the public voting phase are proof of the importance of DLAA. ARTE Generali is already working to expand it to other markets, in addition to Germany, starting from the 2021 edition.”

“DLAA has been introduced to the German art market at the right point in time,” commented Daniel Hug, Director of ART COLOGNE and COLOGNE FINE ART & DESIGN. “The Covid- 19 pandemic puts much pressure on galleries and art institutions, especially smaller ones. The initiative by ARTE Generali enables them to set up new digital features for their future business. As the Director of Germany’s leading art fair, I would like to thank ARTE Generali for supporting the sensitive art market through this forward-looking initiative.”

The 2020 DLAA winners

Galerie max goelitz (www.maxgoelitz.com) presents the “Digital Expansion” virtual project. This breakthrough project allows visitors to enjoy the exhibition by means of Virtual Reality devices and experience artworks in their individual everyday living environment through Augmented Reality.

Schläger VR – Galerie TWOART proposes a visit to the art space of sound machine artist Christof Schläger (https://christofschlaeger.de/) using Virtual Reality. His art space is a former machine hall where he has lived and worked for the past 30 years and it keeps his sound sculptures and installations.

Office Impart (www.officeimpart.com) presents the virtual exhibition "Come Closer!", which creates through the possibility of social interaction a new experience of the digital space. Not only can art lovers visit the exhibition online, but they are also visualized as visitors in real time and can thus meet on the platform and talk to each other via their PC microphone.

Note to reporters

ARTE Generali has launched a regular newsletter that zooms in on art insurance. The newsletter will include original articles on the worldwide art market, exclusive video-interviews with personalities of the art world, videos on art insurance and updates on ARTE Generali. If you are interested in receiving the ARTE Generali newsletter, please write to: arte@generali.com.

About the Digital Leaders in Art Awards

The Digital Leaders in Art Awards is ARTE Generali’s initiative to recognize innovative projects that use digital tools to foster the sharing of art and creativity in the society. The first edition ran from September 2 to November 19, 2020. The Awards were intended for institutions based in Germany and the artists represented by these institutions. Galleries, private museums and cultural foundations employing up to 10 professionals were eligible to participate. ARTE Generali has set up 3 grants of €15,000 each for the technical and functional implementation of the winning digital projects. The grants are either in-kind or delivered as compensation for the work performed by the winners’ implementation partners.

About ARTE Generali

ARTE Generali aims to become a life-time partner to art collectors globally, offering unmatched innovative, personalized solutions and services. ARTE Generali insures art pieces, jewelry and other valuable belongings. ARTE Generali’s offer is currently available to individuals in Germany, France and the United Arab Emirates and it will extend to Italy by the end of 2020.

ARTE Generali leverages the Generali Group’s undisputed leadership in terms of technical insurance performance and its unique art and cultural heritage, developed since its foundation in 1831. Today, such heritage is displayed in Group’s initiatives such as “Valore Cultura” in Italy, the “Radici del Presente” permanent exhibition in the company’s offices in Rome and Generali Deutschland’s support to some of the most successful art exhibitions in Germany. The numerous historical, iconic properties that constitute part of Generali’s global real estate portfolio, such as the Procuratie Vecchie in Saint Mark’s square in Venice, currently under renovation, form part of such heritage as well.

About Art Cologne

Originally founded in 1967 by the gallery owners Hein Stünke and Rudolf Zwirner as the 'Kunstmarkt Köln '67', ART COLOGNE is today one of the most important international addresses for exceptional and high quality art of the 20th and 21st centuries. Leading international galleries from countries around the world come together annually and present a broad offering of modern and contemporary works in all price segments and movements by more than 2,000 artists.

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• The 6 best digitization projects in the German art world are now up for public voting on ARTE Generali’s website

• The 3 winners will be awarded at a hybrid, digital/ physical Prize Gala in cooperation with Art Cologne and Cologne Fine Art & Design on November 19

• Each winner will receive a €15,000 grant to implement its digital project

  Munich, November 5, 2020 – The second phase of ARTE Generali’s flagship initiative, “Digital Leaders in Art Awards”, has started. Until November 19, the online platform for public voting will be available to everyone on artegenerali.com/de/dlaa.

  Digital Leaders in Art Awards – DLAA is the initiative launched last September by ARTE Generali to support the German art ecosystem – and especially private galleries and their artists – to digitize and share the art experience. The project is in tune with ARTE Generali’s purpose to foster the sharing of art and culture as values for society, even in times of crisis.

  Upon the closing of the first submission phase, a jury of 5 high-caliber experts selected the best six entries prioritizing their innovation potential, creativity and feasibility. The six ideas, alongside their proposers, are now presented on ARTE Generali’s website for public voting.

  On November 19, 2020, at 4 pm (CET), ARTE Generali will host a hybrid, digital/ physical Prize Gala where it will award the three best projects. Each winning project will receive a grant of €15,000. The ceremony will be organized in cooperation with Art Cologne and Cologne Fine Art & Design, Germany’s leading art fairs, as part of their digital program of conferences replacing the physical events, postponed from November 2020 to April 2021 due to the pandemic.

  The Gala will be streamed online on artcologne.de.

  “DLAA provides concrete help to smaller institutions and their artists, who in many cases are severely hit by the pandemic and struggle to find financial support,” commented Iris Handke, Head of Germany at ARTE Generali. “Additionally, it promotes the integration of physical and digital art experience, which all art lovers recognize as the next frontier in art. As proof of the positive impact of DLAA, the entries we received are of excellent quality and ingenuity.”

A concise synopsis of the 6 nominees1

Gallery Rüdiger Schöttle proposes online viewing rooms of the gallery. The virtual experience does not only displays paintings, drawings and photographs. Visitors can also get a closer look at sculptures and video art, allowing a detailed impression of the artists’ more organic works.

Galerie Max Goelitz presents the “Digital Expansion” virtual project. This breakthrough project allows visitors to enjoy the exhibition by means of Virtual Reality devices and experience artworks in their individual everyday living environment through Augmented Reality.

Galerie TWOART proposes a visit to the art space of sound machine artist Christof Schläger using Virtual Reality. His art space is a former machine hall where he has lived and worked for the past 30 years and it keeps his sound sculptures and installations.

Kunstverein München presents the „Pioneering female artists in the history of the Kunstverein München“ virtual exhibition. The project provides free access to the gallery’s fully digitized archive room (photos, documents and visual media), with a particular focus on female artists.

Office Impart presents the “Come Closer!” virtual exhibition allowing social interaction. Not only can art lovers visit the collection online, but they are also able to visualize other visitors in real- time as dots in the exhibition’s map, as well as start a conversation with them via their PC mic.

Galerie Jahn & Jahn introduces the „Gallery Cube“, where art galleries are invited periodically to present their selected artworks inside a digital cube. The cube offers extensive display areas where the artworks and background information on the artists can be displayed.

A prestigious jury

DLAA’s jury is composed of Horst Ellermann, publisher of CIO-Magazin and founder of the CIO Foundation; Andrew Goldstein, Editor-in-Chief of Artnet News; Kristian Jarmuschek, Chairman of the board of the Federal Association of German Galleries and Art Dealers, art historian and owner of the Jarmuschek + Partner gallery in Berlin; Franziska Nentwig, Managing Director of the Cultural Circle of German Businesses; Iris Handke, Head of Germany at ARTE Generali.

About ARTE Generali

ARTE Generali aims to become a life-time partner to art collectors globally, offering unmatched innovative, personalized solutions and services. ARTE Generali insures art pieces, jewelry and other valuable belongings. ARTE Generali’s offer is currently available to individuals in Germany and the United Arab Emirates and it will extend to France and Italy by the end of 2020.

ARTE Generali leverages the Generali Group’s undisputed leadership in terms of technical insurance performance and its unique art and cultural heritage, developed since its foundation in 1831. Today, such heritage is displayed in Group’s initiatives such as “Valore Cultura” in Italy, the “Radici del Presente” permanent exhibition in the company’s offices in Rome and Generali Deutschland’s support to some of the most successful art exhibitions in Germany. The numerous historical, iconic properties that constitute part of Generali’s global real estate portfolio, such as the Procuratie Vecchie in Saint Mark’s square in Venice, currently under renovation, form part of such heritage as well.

The security of your personal data is essential to us. Please let us know if you do not want any further communication from us. We will then delete your details from our mailing list.

Une offre de services innovants destinée aux collectionneurs d’art

 • Generali propose à ses clients ARTE Generali, une offre de service innovante et sur mesure permettant d’assurer, de préserver et d’optimiser la gestion de leurs oeuvres d’art.

• Une application mobile s’appuyant sur la technologie Blockchain permet aux clients de faire expertiser ses oeuvres à distance.

• L’offre sera disponible à partir du 16 novembre et distribuée par les agents généraux et les courtiers partenaires.

• L’artiste de renommée mondiale Maurizio Cattelan illustre la campagne de lancement conçue et photographiée par Oliviero Toscani, soulignant ainsi le rapport très fort qu’entretient le Groupe Generali avec l’art, depuis sa création.

Des services innovants à la croisée de l’art et des nouvelles technologies

 Generali lance une offre complète spécifique aux collectionneurs d’art allant au-delà des services d’assurance traditionnels. ARTE Generali assure ainsi les oeuvres d’art, les bijoux et montres, le mobilier, les autres objets de valeur, ainsi que les biens immobiliers des collectionneurs qui les possèdent, et ceci dans l’Union européenne.

 ARTE Generali prévoit aussi des services spécifiques d’assistance et de conciergerie 7 jours sur 7 et 24 heures sur 24 proposés par Generali Concierge Services, comprenant notamment des services dédiés aux collectionneurs d’art comme la restauration, l’emballage, le transport et le stockage des objets.

 Grâce à une application mobile dédiée, s’appuyant sur la technologie Blockchain de la startup Monuma, ARTE Generali permet à ses clients de faire évaluer, quasiment en temps réel, les objets de leur collection. Les photos de leurs biens leur permettent de composer une galerie d’oeuvres virtuelle de façon totalement sécurisée.

 Une plateforme internationale disponible en France, en Allemagne, aux Emirats Arabes Unis, et bientôt en Italie

Sur ce marché dédié aux collectionneurs (collections estimées à plus de 500 000 euros), l’objectif de Generali est de se placer parmi les leaders mondiaux dans les cinq prochaines années.

 D’après un consensus d’experts du domaine, 70 à 80 % des collections en France ne seraient pas ou seraient sous-assurées1.

Dans un marché où les transactions se font de plus en plus en ligne, Generali et Monuma ont développé un outil à la pointe de la technologie.

La protection de l’Art et du Patrimoine s’inscrit dans l’ADN du Groupe Generali

 Generali a pour ambition de protéger et de promouvoir le patrimoine afin de favoriser la transmission entre générations.

 « En tant qu’assureur de premier plan, Generali est en charge de la protection de nombreuses collections culturelles d’envergure, dont la bibliothèque du Vatican ainsi que de plusieurs bâtiments historiques », déclare Mikaël Couëffard, responsable souscription d’ARTE Generali en France.

 Depuis sa fondation en 1831, Generali est naturellement engagé dans la protection du patrimoine artistique et culturel. Il est propriétaire de nombreux bâtiments historiques, parmi lesquels une partie des Procuraties Vecchie sur la place Saint-Marc à Venise, en cours de rénovation.

 En France, depuis près de 30 ans, Generali est également engagé dans le mécénat culturel pour valoriser et restaurer le patrimoine italien en France. Il a été partenaire de l’exposition « Eblouissante Venise » au Grand Palais, en 2018 et est mécène de l’exposition organisée prochainement au Louvre : « Le Corps et l’Âme, de Donatello à Michel-Ange – Sculptures italiennes de la Renaissance ».

Ils ont dit…

 Régis Lemarchand, membre du Comité exécutif de Generali France, en charge de la clientèle des professionnels et des petites entreprises et du segment assurances de dommages de la clientèle entreprise, déclare :

« ARTE Generali s’inscrit dans notre stratégie Generali 2021 qui a défini notre volonté d’être partenaires de nos clients tout au long de leur vie. Nous élargissons ainsi notre offre auprès d’une clientèle haut de gamme en s’appuyant sur notre expertise ».

 Mikaël Couëffard, responsable souscription d’ARTE Generali en France explique quant à lui que : « ARTE Generali est une offre innovante sur le marché de l’assurance des collectionneurs d’art. Nous avons su tirer le meilleur parti des technologies pour proposer une offre pertinente et sur mesure »

• ARTE Generali and Oman Insurance Company agreed to launch a joint solution for High Net Worth Individuals in the United Arab Emirates
• ARTE Generali to contribute its unique insurance expertise in art and valuables while relying on Oman Insurance’s undisputed market knowledge and distribution franchise

Munich/ Dubai, June 3, 2020 – ARTE Generali and Oman Insurance Company have signed an agreement whereby they will serve private affluent clients in the Middle East through a joint best-in-class insurance solution. This agreement allows ARTE Generali, one year after its establishment, to expand further and to tap into a high-potential market. The agreement is effective immediately.

“The Middle East is one of the most promising and underserved markets for the insurance dedicated to art and valuables, and we want to play a leading role there”, commented Jean Gazançon, CEO of ARTE Generali. “Thanks to our offer that combines unparalleled insurance expertise and art knowledge, we are convinced we can successfully fulfil the sophisticated needs of customers who reside in this geography and become their partner. To this end, we have joined forces with the best local insurance provider, Oman Insurance, a one-of-a-kind player in terms of know-how and financial solidity.” 

According to the agreement, a new co-branded ARTE Generali-Oman Insurance solution is available to “High Net Worth Individuals” in the United Arab Emirates. The solution is part of Oman Insurance’s “Privilege Club” exclusive product and is available through its existing distribution channels. ARTE Generali provides insurance expertise in art, jewelry and other valuable contents as well as an agile platform for quotations, underwriting and claims management. Generali also contributes its world-renowned, reliable brand. Oman Insurance will offer local expertise and the distribution network to reach high net-worth customers.

Headquartered in the United Arab Emirates and established in 1975, Oman Insurance is one of the leading providers in the Middle East. It provides a full range of insurance solutions spanning Life, Health and Property & Casualty to individuals and corporate clients. The company is led by an experienced management team and boasts a Solvency ratio above 225% and an A- rating from Standard & Poor’s (“stable” outlook).

About ARTE Generali

ARTE Generali aims to become a life-time partner to art collectors globally, offering unmatched innovative, personalized solutions and services. ARTE Generali insures art pieces, jewelry and other valuable belongings. ARTE Generali’s offer is available to individuals in Germany and United Arab Emirates and soon it will extend to corporate customers and cultural institutions as well as to additional markets including France, Italy, Austria, Switzerland, Spain and Hong Kong.

ARTE Generali leverages the Generali Group’s undisputed leadership in terms of technical insurance performance as well as its unique art and cultural heritage, developed since its foundation in 1831. Today, such heritage is displayed in Group’s initiatives such as “Valore Cultura” in Italy, the “Radici del Presente” permanent exhibition in the company’s offices in Rome and Generali Deutschland’s support to some of the most successful art exhibitions in Germany. The numerous historical, iconic properties that constitute part of Generali’s global real estate portfolio, such as the Procuratie Vecchie in Saint Mark’s square in Venice, currently under renovation, form part of such heritage as well.

About Oman Insurance Company

Oman Insurance Company (P.S.C.) was established in 1975 and is one of the leading insurance providers in the Middle East. Oman Insurance Company has operations across Emirates in the UAE as well as in Oman and a subsidiary in Turkey.

Oman Insurance provides a wide range of insurance solutions for individuals and enterprises in General, Medical and Life insurance. With a gross written premium of AED 3.55 billion in 2019, the UAE insurer is rated ‘A’ by AM Best, ‘A-’ by Standard & Poor’s and ‘A2’ by Moody’s.

Additional information about Oman Insurance Company can be found at www.tameen.ae

• Exclusive ARTE Generali app now available with unique features
• ARTE Generali supports small galleries, museums and art dealers as well as young artists coping with the Corona crisis

Munich (Germany), May 15, 2020 – ARTE Generali today unveiled its new, exclusive app, which offers art collectors unique features such as remote evaluation of artworks. In addition, ARTE Generali has decided to set up a program to support small galleries, museums and art dealers as well as young artists who are particularly affected by the Corona crisis.

“Collectors are increasingly demanding that the processes in art insurance are made simple, fast and intelligent by digital tools”, said Jean Gazançon, CEO of ARTE Generali. “The demand for digitization in the art world is being driven further by the Corona crisis. ARTE Generali has therefore developed a digital platform that meets this demand and simplifies the lives of distributors and customers. This way, ARTE Generali proves that art insurance can be innovative.”

The new ARTE Generali app

ARTE Generali’s digital ecosystem is enhanced by the exclusive ARTE Generali app, which offers collectors a comprehensive range of art-related services, such as:

• Remote evaluation – offering art collectors the opportunity to obtain evaluation of their art pieces from a certified expert with no in-person visit. The evaluation is performed by submitting pictures of the art piece and additional available information and documentation. Upon evaluation, the art collector obtains a digital unalterable certificate associated with the art piece.
• MyCollection – offering customers a tool to manage a virtual collection whereby their artworks are placed, including photos, information and available digital documents such as the certificate.

 

In the coming months, additional functions will be integrated into the ARTE Generali app:

• MyConcierge – providing digital, remote assistance to identify and connect with experts for appraisal, transport, storage, cleaning and restoration of art collections and artworks.
• MyClaim – enabling digital claim filing process.
• MyGallery – a virtual private space to showcase art pieces, accessible by third parties upon the art collector’s invitation.

 

Through the app, art collectors will also be able to join an art community of art lovers and experts who share the same passion for art and approach to preserving art objects. App users will receive exclusive news about current trends in the art market and invitations to exclusive digital and physical art events.

The ARTE Generali app can be used on any smart device, meets the strictest data security standards and is powered by Blockchain technology for additional verifiability and security. The app is available in all well-known app stores; certain functions are currently only available to German customers. For further details, please visit www.artegenerali.com

ARTE Generali supports art institutions coping with the Corona crisis

ARTE Generali aims to award the best projects that contribute to the digitization of the art world, and to support their implementation. The projects should aim to enable society to access and enjoy art, even when physical visits are prohibited or discouraged. “Our purpose is to foster the sharing of art and creativity as values for society. In the same vein, we want to support small galleries, museums and art dealers as well as young artists in their efforts to adopt digital ways for the whole community to enjoy art – despite Corona. We will provide concrete help by making our network of partners, including digital start-ups, available to the best projects”, said Jean Gazançon.

The initiative is part of the emergency fund of Generali Deutschland of €30 million announced on April 3, 2020. Further details about this initiative and its implementation will be announced in the coming weeks.

ARTE GENERALI

ARTE Generali aims to become a life-time partner to art collectors globally, offering unmatched innovative, personalized solutions and services. ARTE Generali insures art pieces, jewelry and other valuable belongings. ARTE Generali’s offer is available to individuals in Germany and United Arab Emirates and soon it will extend to corporate customers and cultural institutions as well as to additional markets including France, Italy, Austria, Switzerland, Spain and Hong Kong.

ARTE Generali leverages the Generali Group’s undisputed leadership in terms of technical insurance performance as well as its unique art and cultural heritage, developed since its foundation in 1831. Today, such heritage is displayed in Group’s initiatives such as “Valore Cultura” in Italy, the “Radici del Presente” permanent exhibition in the company’s offices in Rome and Generali Deutschland’s support to some of the most successful art exhibitions in Germany. The numerous historical, iconic properties that constitute part of Generali’s global real estate portfolio, such as the Procuratie Vecchie in Saint Mark’s square in Venice, currently under renovation, form part of such heritage as well.