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ARTE Generali was born as a start-up within a large international group, aiming to enrich and qualify art insurance in the private and institutional customer segment. Recognizing the strategic importance of cultural assets in wealth preservation and legacy planning, we developed an innovative model that goes beyond traditional indemnity.
Our approach delivers a comprehensive, human-centric service that integrates expert advisory with a collaborative, digitally enabled workflow, designed to support long-term asset protection, risk mitigation and intergenerational continuity.
On this page, we've prepared a selection of insights into conscious art management. We hope you enjoy reading the articles and watching the interviews!
Beyond the Balance Sheet: Art as a Corporate Asset
What role does art play in a company’s identity and value?
In this thought-provoking talk, Italo Carli - Head of ARTE Generali Italia - explores how businesses are increasingly recognizing art not just as a cultural investment, but as a strategic asset.
From corporate collections to symbolic objects, art reflects a company’s values and contributes to its financial and cultural capital.
ARTE Generali, in collaboration with ITIR and the University of Pavia, Deloitte Private and Banca Generali is leading research into how these assets are valued, protected, and understood.
How to evaluate Art
Subsequent to the previous discussion regarding art appraisal, we are broadening our investigation into the intricate nature of art evaluation by taking into account factors that transcend basic pricing considerations. Similar to various domains within the art market, art appraisals and evaluations have faced transformations recently, driven by the advanced capabilities of artificial intelligence (AI).
The conscious purchase of works of art
Cristina Resti, Art Expert and Art Network Manager at ARTE Generali Italia, explains the process of due diligence and highlights its significance in consciously purchasing a work of art. Acquiring a work of art is a complex procedure which should require a thorough evaluation of its authenticity, condition, and legal status to ensure its true value. In honour of TEFAF and its rigorous Vetting process, this article explores the essential steps collectors should take before purchasing an artwork and the potential risks of overlooking them.
How Can Artificial Intelligence support and complement the Process of Art Authentification
Jean Gazançon, CEO of ARTE Generali, sat down for a fascinating conversation with Dr. Carina Popovici, CEO & co-founder of Art Recognition, to explore how artificial intelligence has been playing a role in the authentication process in the art world. The incorporation of AI into the authentication process to provide additional insight and complementary information to support the expertise of art historians and scholars is still highly controversial. How can AI enhance, support and complement the art authentication processes in concrete words?
Generali's artistic and cultural heritage: connecting the past, present and future
In this inspiring interview, Emma Ursich - Head of Corporate Identity, Heritage & Historical Archive of Generali - shares how the company’s nearly 200-year history is not just preserved but actively brought to life through archives, artistic collections, and iconic spaces like the Procuratie in Venice. Learn how Generali connects its rich past with the present by opening its heritage to the public, hosting exhibitions on human potential, and collaborating with institutions like the University of Pavia to measure cultural impact.
Beyond the Balance Sheet: Art as a Corporate Asset
What role does art play in a company’s identity and value?
In this thought-provoking talk, Italo Carli - Head of ARTE Generali Italia - explores how businesses are increasingly recognizing art not just as a cultural investment, but as a strategic asset.
From corporate collections to symbolic objects, art reflects a company’s values and contributes to its financial and cultural capital.
ARTE Generali, in collaboration with ITIR and the University of Pavia, Deloitte Private and Banca Generali is leading research into how these assets are valued, protected, and understood.
How to evaluate Art
Subsequent to the previous discussion regarding art appraisal, we are broadening our investigation into the intricate nature of art evaluation by taking into account factors that transcend basic pricing considerations. Similar to various domains within the art market, art appraisals and evaluations have faced transformations recently, driven by the advanced capabilities of artificial intelligence (AI).
The conscious purchase of works of art
Cristina Resti, Art Expert and Art Network Manager at ARTE Generali Italia, explains the process of due diligence and highlights its significance in consciously purchasing a work of art. Acquiring a work of art is a complex procedure which should require a thorough evaluation of its authenticity, condition, and legal status to ensure its true value. In honour of TEFAF and its rigorous Vetting process, this article explores the essential steps collectors should take before purchasing an artwork and the potential risks of overlooking them.
How Can Artificial Intelligence support and complement the Process of Art Authentification
Jean Gazançon, CEO of ARTE Generali, sat down for a fascinating conversation with Dr. Carina Popovici, CEO & co-founder of Art Recognition, to explore how artificial intelligence has been playing a role in the authentication process in the art world. The incorporation of AI into the authentication process to provide additional insight and complementary information to support the expertise of art historians and scholars is still highly controversial. How can AI enhance, support and complement the art authentication processes in concrete words?
Generali's artistic and cultural heritage: connecting the past, present and future
In this inspiring interview, Emma Ursich - Head of Corporate Identity, Heritage & Historical Archive of Generali - shares how the company’s nearly 200-year history is not just preserved but actively brought to life through archives, artistic collections, and iconic spaces like the Procuratie in Venice. Learn how Generali connects its rich past with the present by opening its heritage to the public, hosting exhibitions on human potential, and collaborating with institutions like the University of Pavia to measure cultural impact.
