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ARTE Generali was born as a start-up within a large international group, aiming to enrich and qualify art insurance in the private and institutional customer segment. Recognizing the strategic importance of cultural assets in wealth preservation and legacy planning, we developed an innovative model that goes beyond traditional indemnity.
Our approach delivers a comprehensive, human-centric service that integrates expert advisory with a collaborative, digitally enabled workflow, designed to support long-term asset protection, risk mitigation and intergenerational continuity.
On this page, we've prepared a selection of insights into conscious art management. We hope you enjoy reading the articles and watching the interviews!
Art and Cultural Heritage at Risk – How to Build Awareness and Manage Risk in an Increasingly Vulnerable Environment
As climate change, underinsurance, and low risk awareness increasingly threaten cultural assets, safeguarding art today requires more than traditional coverage. It calls for specialized expertise and a digitally enabled strategy. In this article of the Deloitte Private and ArtTactic Art & Finance Report 2025, Jean Gazançon, CEO of ARTE Generali, and Letizia Miranda, Head of Digital Marketing, share how ARTE Generali is responding to these challenges through innovation, education, and a human-centric approach, redefining what it means to protect art in the 21st century.
The strategic role of cultural initiatives and cultural impact measurement in the evolving sustainability reporting landscape
Value creation today goes beyond profit, it includes investing in cultural initiatives to strengthen identity, foster inclusion, and connect with communities. But how can we measure their true impact on sustainability and long-term value?
Featured in the Deloitte Private and ArtTactic Art & Finance Report 2025, this article introduces the European Art Assets Observatory, a collaborative project developed by ITIR, ARTE Generali, Banca Generali, and Deloitte Private, to provide a framework that turns cultural engagement into measurable, strategic value for corporate sustainability.
Art as an Asset Class
As the art market continues to evolve, its role within wealth management is being redefined.
No longer confined to cultural appreciation, art is emerging as a strategic financial asset, blending emotional resonance with economic potential.
In this article, Dr. Stephanie Dieckvoss delves into the mechanisms driving this transformation, and examines the risks and complexities of integrating art into a diversified portfolio.
In a financial landscape shaped by innovation, generational shifts, and expanding alternative investments, art is gaining relevance not only as a collectible, but as a meaningful component of long-term wealth planning.
How to evaluate Art
Subsequent to the previous discussion regarding art appraisal, we are broadening our investigation into the intricate nature of art evaluation by taking into account factors that transcend basic pricing considerations. Similar to various domains within the art market, art appraisals and evaluations have faced transformations recently, driven by the advanced capabilities of artificial intelligence (AI).
The conscious purchase of works of art
Cristina Resti, Art Expert and Art Network Manager at ARTE Generali Italia, explains the process of due diligence and highlights its significance in consciously purchasing a work of art. Acquiring a work of art is a complex procedure which should require a thorough evaluation of its authenticity, condition, and legal status to ensure its true value. In honour of TEFAF and its rigorous Vetting process, this article explores the essential steps collectors should take before purchasing an artwork and the potential risks of overlooking them.
How Can Artificial Intelligence support and complement the Process of Art Authentification
Jean Gazançon, CEO of ARTE Generali, sat down for a fascinating conversation with Dr. Carina Popovici, CEO & co-founder of Art Recognition, to explore how artificial intelligence has been playing a role in the authentication process in the art world. The incorporation of AI into the authentication process to provide additional insight and complementary information to support the expertise of art historians and scholars is still highly controversial. How can AI enhance, support and complement the art authentication processes in concrete words?
Generali's artistic and cultural heritage: connecting the past, present and future
In this inspiring interview, Emma Ursich - Head of Corporate Identity, Heritage & Historical Archive of Generali - shares how the company’s nearly 200-year history is not just preserved but actively brought to life through archives, artistic collections, and iconic spaces like the Procuratie in Venice. Learn how Generali connects its rich past with the present by opening its heritage to the public, hosting exhibitions on human potential, and collaborating with institutions like the University of Pavia to measure cultural impact.
Interview with Adriano Picinati di Torcello, Global Art & Finance Coordinator at Deloitte
In this forward-looking interview, Adriano Picinati di Torcello shares insights into the upcoming 17th Deloitte Art & Finance Conference, which will take place in New York. This year’s theme, “A wealth of innovation: Bridging art and wealth management in 2025,” explores how emerging technologies, the influence of next-generation wealth holders, and evolving investment strategies are reshaping the relationship between art and finance. The conference will examine how art is transitioning from a collectible asset to a strategic element within wealth management, not only preserved and appreciated, but increasingly integrated into broader financial planning.
Art and Cultural Heritage at Risk – How to Build Awareness and Manage Risk in an Increasingly Vulnerable Environment
As climate change, underinsurance, and low risk awareness increasingly threaten cultural assets, safeguarding art today requires more than traditional coverage. It calls for specialized expertise and a digitally enabled strategy. In this article of the Deloitte Private and ArtTactic Art & Finance Report 2025, Jean Gazançon, CEO of ARTE Generali, and Letizia Miranda, Head of Digital Marketing, share how ARTE Generali is responding to these challenges through innovation, education, and a human-centric approach, redefining what it means to protect art in the 21st century.
The strategic role of cultural initiatives and cultural impact measurement in the evolving sustainability reporting landscape
Value creation today goes beyond profit, it includes investing in cultural initiatives to strengthen identity, foster inclusion, and connect with communities. But how can we measure their true impact on sustainability and long-term value?
Featured in the Deloitte Private and ArtTactic Art & Finance Report 2025, this article introduces the European Art Assets Observatory, a collaborative project developed by ITIR, ARTE Generali, Banca Generali, and Deloitte Private, to provide a framework that turns cultural engagement into measurable, strategic value for corporate sustainability.
Art as an Asset Class
As the art market continues to evolve, its role within wealth management is being redefined.
No longer confined to cultural appreciation, art is emerging as a strategic financial asset, blending emotional resonance with economic potential.
In this article, Dr. Stephanie Dieckvoss delves into the mechanisms driving this transformation, and examines the risks and complexities of integrating art into a diversified portfolio.
In a financial landscape shaped by innovation, generational shifts, and expanding alternative investments, art is gaining relevance not only as a collectible, but as a meaningful component of long-term wealth planning.
How to evaluate Art
Subsequent to the previous discussion regarding art appraisal, we are broadening our investigation into the intricate nature of art evaluation by taking into account factors that transcend basic pricing considerations. Similar to various domains within the art market, art appraisals and evaluations have faced transformations recently, driven by the advanced capabilities of artificial intelligence (AI).
The conscious purchase of works of art
Cristina Resti, Art Expert and Art Network Manager at ARTE Generali Italia, explains the process of due diligence and highlights its significance in consciously purchasing a work of art. Acquiring a work of art is a complex procedure which should require a thorough evaluation of its authenticity, condition, and legal status to ensure its true value. In honour of TEFAF and its rigorous Vetting process, this article explores the essential steps collectors should take before purchasing an artwork and the potential risks of overlooking them.
How Can Artificial Intelligence support and complement the Process of Art Authentification
Jean Gazançon, CEO of ARTE Generali, sat down for a fascinating conversation with Dr. Carina Popovici, CEO & co-founder of Art Recognition, to explore how artificial intelligence has been playing a role in the authentication process in the art world. The incorporation of AI into the authentication process to provide additional insight and complementary information to support the expertise of art historians and scholars is still highly controversial. How can AI enhance, support and complement the art authentication processes in concrete words?
Generali's artistic and cultural heritage: connecting the past, present and future
In this inspiring interview, Emma Ursich - Head of Corporate Identity, Heritage & Historical Archive of Generali - shares how the company’s nearly 200-year history is not just preserved but actively brought to life through archives, artistic collections, and iconic spaces like the Procuratie in Venice. Learn how Generali connects its rich past with the present by opening its heritage to the public, hosting exhibitions on human potential, and collaborating with institutions like the University of Pavia to measure cultural impact.
Interview with Adriano Picinati di Torcello, Global Art & Finance Coordinator at Deloitte
In this forward-looking interview, Adriano Picinati di Torcello shares insights into the upcoming 17th Deloitte Art & Finance Conference, which will take place in New York. This year’s theme, “A wealth of innovation: Bridging art and wealth management in 2025,” explores how emerging technologies, the influence of next-generation wealth holders, and evolving investment strategies are reshaping the relationship between art and finance. The conference will examine how art is transitioning from a collectible asset to a strategic element within wealth management, not only preserved and appreciated, but increasingly integrated into broader financial planning.
