Art and Cultural heritage at risk: how to build awareness and manage risk in an increasingly vulnerable environment

“Proteggere ad ARTE " (Protecting ART-E-fully)

“Proteggere ad ARTE" (Protecting ART-E-fully) is a chapter originally published in Italian in the book "Shades of Blue. Science, technologies and business strategies for the exploration of uncharted futures", edited by Marica Grego and published by McGraw-Hill in December 2024.

The "Shades of Blue - Science, technologies and business strategies for the exploration of uncharted futures" was presented during the ITIR Summit 2025, held in Pavia on 23rd January 2025. 

This book represents the effort of a group of scholars and professionals who have come together to push the boundaries of knowledge, research and innovation, examining cutting-edge topics such as artificial intelligence, robotics for healthcare, space offshoring, EdTech and geoanthropology.

The aim is to foster a meaningful dialogue that bridges the gap between theory and practice witha a book designed for academics, practitioners and inquisitive minds. 

ARTE Generali contributed the section "Proteggere ad ARTE" (Protecting ART-E-fully), a look inside the changing world of fine art insurance through the implementation of new digital technologies. The chapter was written by Italo Carli, Head of ARTE Generali Italia, Camilla Marangoni, Head of Digital and Transformation Projects at ARTE Generali, and Letizia Miranda, Head of Digital Marketing at ARTE Generali.

Download the full article "Proteggere ad ARTE" (Protecting ART-E-fully) at the link below.