On November 12, 2019, Arte Generali was presented at a global launch event held in the Generali Tower in CityLife, Milan, Italy. Generali Group CEO Philippe Donnet, Generali Deutschland CEO and global sponsor of Arte Generali Giovanni Liverani, Arte Generali CEO Jean Gazançon, Creative Director Oliviero Toscani, and artist & testimonial Maurizio Cattelan attended the event and discussed the brand identity of the new unit dedicated to art collectors.
“I am very glad to announce the launch of Arte Generali, a milestone in the execution of Generali 2021. With Arte Generali, we start a new chapter in Generali’s history within the insurance industry. Furthermore, Arte Generali resonates strongly with Generali’s expertise, legacy and DNA as it can build on the Group’s leadership in terms of technical insurance performance and on its tradition as a patron to the arts and the culture” said Philippe Donnet, Generali Group CEO.