Arte Generali was presented on November 25, 2019, at an exclusive event at the Pinakothek der Moderne in Munich. Almost 300 art lovers attended the event. Jean Gazançon, CEO of Arte Generali, Giovanni Liverani, CEO of Generali Deutschland and global sponsor of Arte Generali and Oliviero Toscani, creative director of Arte Generali’s brand were among the speakers of the night. Maurizio Cattelan, the Italian artist considered as the ‘joker’ of the world’s art scene, who serves as testimonial of Arte Generali, also attended the event.
“Arte Generali not only offers comprehensive insurance protection for art objects, but also unique innovations” said Jean Gazançon. “Complemented by our concierge service and an exclusive app featuring remote evaluations, art collectors receive an optimal protection of their art objects and at the same time become a member of an exclusive art community.”
With Arte Generali, art collectors have the chance to feel part of a community who shares the same passion for art and the same mindset on how to handle and protect art pieces with the aim of passing them over to the future generations. Arte Generali commits to nurture this community, for instance by facilitating physical and digital get-togethers such as encounters with inspiring artists. The PIN Freunde – the association of supporters of the Pinakothek der Moderne – is a living proof of the importance of community in the world of art. Most of the 300 attendees at the launch event were members of the PIN Freunde.
The event was also the occasion to present an important project that Arte Generali will support in cooperation with the PIN Freunde and the Technical University of Munich: the initiative "Experience in Action - DesignBuild in architecture education". Architecture students have the chance to design a temporary pavilion next to the museum to be built in 2020. The pavilion will become an experimental space for art and architecture and will house workshops for children, students and adults; discussion groups; exhibitions and other events.
On November 12, 2019, Arte Generali was presented at a global launch event held in the Generali Tower in CityLife, Milan, Italy. Generali Group CEO Philippe Donnet, Generali Deutschland CEO and global sponsor of Arte Generali Giovanni Liverani, Arte Generali CEO Jean Gazançon, Creative Director Oliviero Toscani, and artist & testimonial Maurizio Cattelan attended the event and discussed the brand identity of the new unit dedicated to art collectors.
“I am very glad to announce the launch of Arte Generali, a milestone in the execution of Generali 2021. With Arte Generali, we start a new chapter in Generali’s history within the insurance industry. Furthermore, Arte Generali resonates strongly with Generali’s expertise, legacy and DNA as it can build on the Group’s leadership in terms of technical insurance performance and on its tradition as a patron to the arts and the culture” said Philippe Donnet, Generali Group CEO.