“Art and Culture could be also a strong attractor and magnet when it comes to sustainability" remarked Stefano Denicolai, Full Professor of Innovation Management at the University of Pavia and Chairman of ITIR - Institute for Transformative Innovation Research. His insights were shared during our recent event "Art and Culture as Drivers of Sustainable Development" held in collaboration with Banca Generali, Deloitte, and ITIR - Institute for Transformative Innovation Research of the University of Pavia, last January in Milano, Italy.
The study focused on organizations that hold cultural assets or/and promote cultural initiatives, looking in particular at their ability to measure and communicate the social and economic impact of their activities.
This initiative aims not only to highlight existing practices but also to develop transparent and collaborative policies. Our objective is to promote social cohesion, inclusion, and participation through accessible arts and culture.
Here is Professor Stefano Denicolai discussing the next steps to develop the research further.
Get in touch with the research team if you are interested in taking part in the next phase of the study!
Contact them at the following email: research@itir.io