Generali's commitment to Cultural Heritage with Emma Ursich

“The idea of accompanying people in their plans for their lives and their dreams, for us this is very much inherent in the identity of Generali, and we very much believe that art and culture should be a part of it.” – This is what Emma Ursich, Head of Corporate Identity, Heritage & Historical Archive of Generali and Executive Officer of the The Human Safety Net, told us when we met her at our event Art and Culture as Drivers of Sustainable Development - in collaboration with Banca Generali, Deloitte and ITIR - Institute for Transformative Innovation Research of the University of Pavia - last January.

Improving the community's legacy is a crucial component of Generali's commitment to being a Lifetime Partner. Over 6.5 million people have benefited from our cultural initiatives in Italy over the past seven years, and we are involved in global programs that promote the welfare of stakeholders. By launching a number of initiatives to address the difficulty of measuring results. The results show that those involved in these initiatives are more committed to their work, confirming the significance of art and culture as a strategic asset, and the need to effectively communicate corporate culture.